Digital signage is remotely controlled distribution of digital content across networks of displays
It is a forefront of digital media distribution by allowing motion pictures, graphics, running text and audio to be downloaded and diplayed simultaneously at one or multiple locations. All the screens, no matter where they are located, can be managed from a single location.
Key Benefits to Advertisers
- Captive audience
- Highly segmented and concentrated
- Flexibility to place video or static content
- Cost effective
- Adds another dimension to your marketing mix
- Increases consumer brand recognation or perception, product recall & awareness
- Inform and Promote Products and Services
- Direct to customer marketing
- Ability to market various products across the network at the same time